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Design Thinking

posted Nov 5, 2014, 2:29 AM by
Aurélie Marchal presented 
November 19, 2013 at 18:30 
in the offices of ESSEC Executive Education at CNIT Paris La Defense - Room 103
 "The concept of Design Thinking and business applications." 
This conference is open to all.

Aurélie Marchal is a consultant in strategy change, specializing in reconciling the quality of working life and economic performance. She is going by participatory design thinking methodology that ensures ownership and effective solutions for a better consideration of employee uses. She operates on three levels of the organization, management practices and workspace.

Referring innovation, the design thinking, participatory methodology, structured, and derived from the way of thinking of designers is very encouraging and derived from the way, Its specificity  is to place  the human nature central to the debate feeding economy constraints. Many companies have already understood the added value in terms of product design and services.

But design thinking also applies to organizational, managerial or spatial innovation company. It is therefore doubly vertuous : It allows to reengage and federate the associates around a collective  mission bringing tangible and operational solutions to any kinds of problems, usually at a lower cost.